What is your email approval process like?
In our 2016 State of Email Production report, we share survey results around the number of approvals needed before sending an email, the highest level of approval necessary, and the timing of approvals. The popular conception is that the approval process is too burdensome, but when it’s too lax, errors can slip through.
What’s the approval process like at your company? Is there anything about it that you’d like to see changed? Have any changes been made to it recently? If so, what prompted those changes and do you think the changes were an improvement?