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What do you want to see at TEDC16?
The Email Design Conference is only months away. While we already have a ton of topics we want to cover, we’d love to hear from you. What are you dying to learn about? Any techniques or strategies you want to explore? What can we do to improve the conference experience (food, networking, events)?
We want to make TEDC16 our best conferences yet, so now’s your time to weigh in. Just comment below and let us know.
Would love to see some focus on actual email design, not email design and development. Think with all the new email clients, frameworks and developments going on, the art of email design is getting a bit lost too. (Might just be my opinion though!) Maybe something on email design for your users looking solely at design and leaving development alone for a bit?
I agree - I've been thinking about submitting something on the topic, like a visual design for email session. Development is awesome, but even if the underlying technology is sound, people still send a lot of terrible looking emails.
Exactly. Think it was something that was going around the web world a couple years back (or maybe more recently) where a few web designers were sad to see the rise of frameworks and consequently the rise of very samey looking websites. Email's kind of going the same way, so standing out with a great, unique email design is getting to be more and more important.
I think this topic is really important, and something I’m going to touch on in the next edition of ‘A Type of Email’. There’s a lot to consider around the visual relationships between elements in an email – text –imagery – call to action – not just making them pretty, but ensuring that they’ve been positioned with purpose. In addition, their email client context is important. Too often an email is judged in its visual entirety, like a poster – but it’s rarely seen like that. In reality the most you ever seen of an email is a proportion of it, so this has to be considered in its design. Time to write a proposal!
Couldn't agree more. I too love having a better understanding of the development side, but it's very rare to see design specific topics. I would love to see examples of great design and even the strategy behind how they ended up with their overall design look. As an email designer I'm always looking to be inspired with new techniques or technology that integrates into email. I have no doubt Litmus can pull that off.
It'd be cool to hear from the person (persons?) responsible for http://reallygoodemails.com/. What are their thoughts on design?
Anything around building email preference centers. Also ways to segment email activity of your mailing list - like changing a portion of the lists frequency or unsubscribing best practices, or re-engagement campaign tactics.
And lastly how to make discovery/testing effective with email? Are there any tools or tricks for solid A/B testing or testing out new features.
Preference centers could be really interesting...
Would love a session on best practices for B2B email marketing.
Someone probably already said this but I'd like to see more B2B-focused training, yes B2C is fun but most of us aren't working in B2C yet. Beer also helps ;)
I'd like to see more on strategy and the future of email! Especially, digital integration and automation.
Definitely on our list of wanted topics.
Meaghan, if you're interested in the future of email marketing, be sure to check out our "Email Marketing in 2020" report >> https://litmus.com/blog/email-marketing-in-2020-20-experts-share-their-vision-of-emails-future-ebook Justine and I will be discussing 8 themes from the report in a webinar on 3/29 >> https://webinars.litmus.com/8-trends-that-will-define-the-future-of-email-marketing
Thanks for the replies! I'm a big fan of the 2020 report and I'm excited to dive in more during the webinar.
Looking forward to Boston in August!
Thanks, Meaghan. I'll see you there!
I would like to see a workshop on overcoming Gmail.com and Gmail's apps with the hybrid design.
I'd love to see in-depth, how-to seminars on adding various types of multimedia content to emails...my email program finally went responsive after 1.5 years of me advocating loudly for it LOL Now I want to spice up our email images with motion and our email content with interactivity!
What DJ Baker said.....
I'd like to see a kind of 'State of the Industry'. I often wonder how up-to-speed my skills are compared to other people in the email design/marketing world. Am I facing extinction if I don't have automation nailed down? What skills should I be learning now to stay relevant in another ten years?
Like this suggestion - could be more of a round-table or workshop where people can share where they are too.
I agree with this suggestion.
I like this as well!
Well obviously brisket (#brisketwatch2016). But also - I want an evening event for the introverts that's just us all watching You've Got Mail together and live tweeting it. Maybe there's a drinking game involved.
Oh my god, yes. Best movie ever? Just remember if there's caviar there, it's a garnish.
So, uh, can I propose this as my session? I'll happily lead discussion groups on it or something...
This. Most of the large-group-of-strangers events leave me like

I could use a session on fluid hybrid (spongy) development! Thanks!
I'd like to see more data and discussion of (over) personalized subject lines: when it works and when it hurts. 'Cause I have seen it done BADLY and I'd love to hear more about best practices with this.
Definitely a great topic!
I want to see the Google Gmail Product Managers address the lack of support for media queries.
Oddly enough, they kind of did at Inbox Love this year. Basically said they've heard our complaints but aren't really talking about it to us right now. One day, hopefully?
Really looking forward to enjoying some homemade donuts.
I hear Lozzy is an expert.
I hear TEDC is going to be a Brisket-only affair.
Beyonce
I think you only get a say in this if you plan on attending.
🔥
Agreed!
Client-specific email hacks. Fun and fresh ideas for automated programs. More B2B-focused sessions. Fleece blankets.
Mmm, some warm blankets for those cold conference rooms...
Or snuggies!
Would like to know about the future of email design and if and when gmail will allow for any advanced CSS3 emails
We'll try our best! Let's start lobbying the Gmail team to attend right now.
Last summer I loved the email designs review led by Justine. That was informative & fun.
Would like to see a session about handling challenges & best practices for a firm that oversees lots of different lists/markets wherein the primary goal is getting leads & conversions via a website form or a phone call (& not ecommerce). Obviously no one is going to click through to a dealership's website & buy a new car right then & there. For example, I oversee email marketing for many different automotive dealerships located in many different markets. What is good for 1 market, might not be the best for another so I'm continually testing & optimizing. Oh yes & definitely more pillows!
My general conference suggestions are:
1. Un-conference options. Let us learn from our peers in an informal setting. Put up a whiteboard and let people share topics they can discuss for 30-60 min in groups of 3-6. (Unconference info here: https://en.wikipedia.org/wiki/Unconference)
Morning yoga classes. Marketo is doing this at the Marketo Summit in Vegas and Wisdom 2.0 has yoga classes too at their conferences. Email me at kbierce at gmail and I would be happy to share some suggestions for teachers who can teach classes that people can do while wearing business casual clothes.
Organic, local food with compostable or washable utensils - especially in San Francisco. While I'm personally an omnivore, a LOT of people care about vegan and gluten free options and will leave the conference to get their own lunch if they can't find what they want on the menu, aka lost time networking. Sourcing food locally e.g. via www.thetownkitchen.com which employs urban youth also helps support the community.
Litmus 101 sessions - and maybe even comparison sessions of Litmus vs. 250ok for people who aren't using Litmus yet. (So far it seems like Litmus does email previews and 250ok is embedded for deliverability, and vice versa at 250ok where they embed Litmus for email previews.)
A track or some sessions for B2B content, since how people design for B2B is significantly different from B2C.
An attendee directory/list/Facebook group/app so people can connect before, during, and after the conference.
Ooo! I second the call for yoga!
I'd love to see more content on interactive email... loved the session given by the Rebelmail team last year.
More sessions on process. My request would be insights on a vendor who has transitioned weekly single-sends to an automated program build.
I hear there might be brisket, that's all I could ever want.
A complete knowledge dump would be awesome. Every trick in the book in one place.
This could be kind of cool - like, we start some kind of wiki. Maybe Litmus sets up pages/categories, and we all just go in and type everything we know on the topics. That should exist (whether as part of the conference or somewhere else...)
I want to see lots & lots of space for the pre-Conference Workshops so I don't get shut out again! Everything you can teach me on building responsive design. Round table topic discussions for the lunch tables.
What if there were Marketing Software-specific breakouts. I'd love to hear what other Marketo users are doing.
Bullets!
Bullets in email should be outlawed - designers take note.
We spend tons of time trying to debug/line up and otherwise tweak bullets in email. I think if clients knew how much time this sucks up, they'd definitely ban them in their HTML emails.
I'd love to hear how other teams have:
We even have to cut a copy block as an image due to these silly bullets on occasion.
I use bullet points all the time in Marketo with no problems. We also have an in-house developer which helps : )
It may be here in the community somewhere, but there is some pretty robust CSS to get list items to work pretty well across email clients — not 100% perfect, but very close. Another option is to build the lists items manually with rows and columns of table cells, but that option doesn't work if the list is being input through a WYSIWYG or some other sort of text/copy field.
I would like the hear some best practices about ads in emails. Is it a good idea to run ad campaigns inside of transactional or confirmation emails? How could banner ad campaigns easily updated for weekly or monthly campaigns. Should they be image only or coded and responsive. I would like to see some case studies if possible.
I would like to see some strategic discussion of email innovation in restrictive/regulated industries. This community is full of creativity and incredible insight, but what are the next steps for email in fields like: Financial Services, Legal, Healthcare, etc.?
Interested in usage and/or best practices as related to the Education market.
What about a little history about email? Everybody talks about the future of email, but you have to know the past to understand the present, amarite?
I think it would be interesting to hear/learn about a variety of ESPs and what their advantages/disadvantages are specifically to email development... ie. some strip checkboxes (which effects interactive emails), others prevent responsive emails from working etc etc. It would be interesting to know this kind of stuff (at least in my opinion), especially when it's not feasible/accessible to test out some of them. This may not work as a session maybe some sort of round table discussion.
More pillows!!!
Have to agree!!!! More pillows and t-shirts!
More Mic dropping sessions!
Learn: Dark patterns (UX) for email!
Food: As long there is enough :)
Maybe a funny live band. Or a place where you can jam with some other emailgeeks!
We'll require all attendees to bring an instrument of their choice!
Do vuvuzelas count as instruments?
We have a strict "No vuvuzelas" policy! :)
Thank you!