Embed social media posts in HTML Email Template

Because emails cannot run scripts, this will have to be done server-side with custom functions. If that's not possible for you/your company, then the methods below will not be of any value.

Most, if not all, social media have developer APIs that you can use to access things such as the latest update. Using those APIs, here are a couple ways you can get this done:

1. This will work to send out the most recent social feed at time of email launch. This can be done by inserting some kind of placeholder into the HTML of your email and at launch, have your email server replace that element with actual HTML of the most recent feed.

2. This method can work to display the most recent feed at time of email open. This can be done by inserting a placeholder image into the HTML of your email and upon image request from the recipient, your server will generate a dynamic image that shows what the current, latest feed is.

Hi Al -

Sorry for the self-promotional response. But since there were not many responses I thought I'd jump in. At RetentionGrid, we are able to embed real-time content from Twitter, Facebook and Instagram into any email. This is all done at time of open so it captures the most recents posts on any/all channels within the blink of an eye. Happy to chat with you more if you need anything.

Best,

Kevin Dykes,
CEO, RetentionGrid.com