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Email benchmarks?

The Economist posted 2016-02-24 18:15:21

Hi all,

I'm trying to find an email benchmark with the most common metrics (OR, CTR...), ideally for media, but anything up to date would work. Does anyone know where is the best place to find it?

Thanks,

Paola

Lucy Douglas replied 2016-02-19 13:10:02

Hi Paola,

This is probably the sort of thing you're looking for - http://www.iabuk.net/sites/default/files/white-paper-docs/Sign-Up.to%20email%20benchmark%20report.pdf

Reply to Lucy Douglas

The Economist replied 2016-02-19 14:14:11

Thanks, Edward. This helps.
Have a nice weekend!

Zac Minola replied 2016-02-24 18:15:21

Hi Paola

for my industry I always look at the whitepaper from Silverpop:
http://www.silverpop.com/marketing-resources/white-papers/all/2015/email-metrics-benchmark-study-2015/

You can also find the one of 2014 and perhaps of 2013.

Reply to Zac Minola

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