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Email benchmarks?
Hi all,
I'm trying to find an email benchmark with the most common metrics (OR, CTR...), ideally for media, but anything up to date would work. Does anyone know where is the best place to find it?
Thanks,
Paola
Hi all,
I'm trying to find an email benchmark with the most common metrics (OR, CTR...), ideally for media, but anything up to date would work. Does anyone know where is the best place to find it?
Thanks,
Paola
Hi Paola,
This is probably the sort of thing you're looking for - http://www.iabuk.net/sites/default/files/white-paper-docs/Sign-Up.to%20email%20benchmark%20report.pdf
Thanks, Edward. This helps.
Have a nice weekend!
Hi Paola
for my industry I always look at the whitepaper from Silverpop:
http://www.silverpop.com/marketing-resources/white-papers/all/2015/email-metrics-benchmark-study-2015/
You can also find the one of 2014 and perhaps of 2013.