Hi Everyone, Im looking for a little advice / guidance. Im designing a modular email set and im looking to see the extent of how links work from the email in a mobile environment. Im familiar and experienced with web based HTML and linking to apps from the mobile web but have no experience in the email environment.

Simple question to start:
Can you open links from an email to open native Apps ?, ie Twitter, Youtube, facebook, Calendar etc
How deep can the links go, can you add to calendar, follow a user etc all inside the email ?

Also, can you implement 'fallback' code in the event the subscriber does not have the desired Apps ?

I have a mock up site with HTML to App links setup to test things, I guess im curious if these will work in a HTML email.

link here if you wanna have a play with it, Links are on the right hand side [its a dummy site other than that]
http://www.marktmcewan.com