As an email marketer this has been something I've struggled with for a while. My mind says that people want well-designed, image-filled beautiful emails, but the data says otherwise. One of my colleagues wrote a post about this on our blog last year: and I'm curious what other people think, is it worth giving up on other emails and just sending plain-text? Do you think that would actually make them less unique if people expected your emails to look that way? What people say they want and then the truth...The reality