CW3
The Most Impactful Regulations and Legal Decisions Affecting Email Marketing
Way back in 2003, the CAN-SPAM Act was passed in the US, setting a low bar for email legal compliance. While that law hasn’t been revisited in over a decade, there have been other anti-spam laws outside of the US and other security and privacy laws in the US and elsewhere that have affected email marketers.
What do you think have been the most impactful regulations and legal decisions affecting email marketing to date? What are your biggest questions about compliance with these regulations and decisions?
I'd like to think that I'm reasonably informed about spam laws, but that's probably not really the case! My biggest questions are "how do I stay up to date on non-US spam laws?", and "how do I determine if/when International spam laws apply to my email program?"