JB4
What landing pages are you must proud of? Post here and get feedback!
In light of the successful turnout of our most recent webinar, How to Design Email Landing Pages that Convert, I wanted to provide attendees and non-attendees alike the opportunity to share landing pages they're proud of and solicit feedback from the community (as well as Oli Gardner himself!)
I'll lead off, and what better place to do so than with the landing page from the aforementioned webinar, built on Unbounce. I'd love some feedback! Have at it : )
Hmm, well for starters that's a good looking chap in the bio section ;)
This is a really nice landing page. I've seen the ad that drove traffic and it's got great message and design match (the landing page visual, the headline and the CTA) are all brought across the click from the email to the page.
Excellent subhead, that describes immediate value – and the transformational nature of what you'll learn – in clear and simple terms.
The form has a nice structure and adheres quite well to the principle of "form-First Design" where it can act in isolation. The only missing piece would be the title of the webinar, but on a simple page like this it's not so important.
If you run webinars yourself, you'll know that the most common question that gets asked (by far) is "Will it be recorded?" This is dealt with nicely in close proximity to the CTA where it says it will be recorded, and also asks you to sign up anyway. This is an important part of expectation setting, and because it's a time based event, an important way to get extra conversions. There can be a down side, in that by knowing that it's being recorded, attendance numbers can sometimes drop - people just wait for the recording to be emailed. Not a big deal for the most part, but if your style of webinar relies in any way on actual live timing and live interaction, you could consider changing this to the opposite and saying that it WON'T be recorded.
Beneath the form however are two incongruent social share buttons. These are rarely clicked and just serve as a minor distraction, and may cause people to leave when clicked if it takes over the browser window. For the most part, I prefer to dump these on the confirmation page with a very tightly tailored request to share. Something like "We'd love it if you would share the webinar with your colleagues on Twitter. You can even have a pre-populated tweet ready for them so they know they really have no work to do in constructing it.
I like the positioning of the "Join Oli Gardner" line, as it lines up perfectly with the directional cue to the form. It's like being told to go over there and fill it out.
Nicely done Litmus.
The pathway in the graphic, and the arrow pointing to the doc, both could have led my eye better. Either toward the registration form (but you already have one of them) or to the benefit text beneath the graphic. Otherwise, yeah, great landing page and I especially liked the signup checkboxes...very classy to ask permission (and between CASL for Unbounce & the fact Litmus lives & breathes email, I'd expect nothing less).
Everything about this is #someta! Thanks for the feedback and the AWESOME webinar, Oli!
Dollar Shave Club Landing Pages on Unbounce!
Comparison of Dollar Shave Club vs. Gillette. (Hint: Select Gilette for a surprise)
http://try.dollarshaveclub.com/compare/
A Shave Butter Campaign
http://try.dollarshaveclub.com/shave-butter/