The Black Friday Thread
Alright, alright... Setting aside any personal thoughts about Black Friday, it's usually a fascinating glimpse into the email programs of pretty much every retailer. Black Friday is one of those times when it seems like every good idea about email cadence, tact, and taste fly right out the door. Occasionally, we see some surprisingly restrained and tasteful campaigns, too—sometimes from the most unlikely of senders.
So I wanted to open up this thread in the hopes we can document the best and worst of Black Friday (and Cyber Monday, and pretty much the entire next week...). Feel free to share your favorite Black Friday emails below. Drop in a Scope, a few words on why you think something works or bombs horribly, and maybe we can all use the fuel to make this time next year even better.
Work on the Wren Kitchens emails - we did a preview email with GPS location maps inserted for the build up to Black Friday here.... https://litmus.com/pub/17d4d87
What is with the rendering on Gmail? :-/
I.... column sizes go mentally - do you know how i fix....?
Without looking at your code i couldn't give you the perfect fix, if there is ever any..But here is some code that can force gmail to render the desktop version.
I've seen a slightly awkward trend with a couple "wanna cyber" themed campaigns.
One from LOFT:
Another from Timbuk2:
I'll give them points for nostalgia and creative use of animated GIFs, but I wonder if there was a better way to maintain brand integrity. Anyone seen any similarly-themed campaigns?
I thought the exact same thing about Timbuk2!
However, I did quite enjoy their White Wednesday (https://litmus.com/scope/6sz8hwvkpacp) & Grey Thursday (https://litmus.com/scope/trddqmgpdm1n) buildup to Black Friday (https://litmus.com/scope/5hirywx2mmmz).
Might not be popular here. However this MADE email is great for us Brits. https://litmus.com/scope/m5woo9bstsqa
The gifs a little long however I think it's worth it.
I liked this one from Photojojo ; https://litmus.com/scope/ykgc55yoe3bg from the subjectline to the hero image, it is silly and caught my eye.
or this one from zippypixels ; https://litmus.com/scope/odpxeozxhh1z and
https://litmus.com/scope/drtzh63rol2f nice use of color.
The best one however, is this one ; https://litmus.com/scope/xhon5octu9ac
Expected to receive lots of mails with countdown timers, however didn't see any !
This was my favourite Black Friday email from Email Weekly ;) http://createsend.com/t/j-A31D2F0AB0B79900
BLACK FRIDAY £1 suits - BURTON was a great idea
HiPaul, have you got the webversion link to this?
11 black friday emails here... to add . http://myemma.com/content-hub?mkt_tok=3RkMMJWWfF9wsRonuqTKeu%2FhmjTEU5z17OgrUae1h4kz2EFye%2BLIHETpodcMRMRhNK%2BTFAwTG5toziV8R7DGLc1i0sMQWRfq#ufh-i-174414837-13-cyber-monday-emails-that-absolutely-blew-us-away?utm_source=CyberMonday&utm_medium=Nurture&utm_content=PrimaryNurturing&utm_campaign=CyberMonday-Nurture-PrimaryNurturing-CyberMonday