The Black Friday Thread
Alright, alright... Setting aside any personal thoughts about Black Friday, it's usually a fascinating glimpse into the email programs of pretty much every retailer. Black Friday is one of those times when it seems like every good idea about email cadence, tact, and taste fly right out the door. Occasionally, we see some surprisingly restrained and tasteful campaigns, too—sometimes from the most unlikely of senders.
So I wanted to open up this thread in the hopes we can document the best and worst of Black Friday (and Cyber Monday, and pretty much the entire next week...). Feel free to share your favorite Black Friday emails below. Drop in a Scope, a few words on why you think something works or bombs horribly, and maybe we can all use the fuel to make this time next year even better.