Hey Everyone! I am working on a holiday campaign for the first time and was not quite sure which way to go with it - more like the big brands all out and in your face or more subdue with more white-space? I was not sure if there was an "unwritten rule" of how holiday emails were supposed to be designed or setup that everyone followed?

My tendacy is to go for "less is more", but did not know with this being the holidays if more is expected.

Thanks in advance!
VW