Does Unroll.me hurt open and unsubscribe rates?
I saw the below tweet and wanted to get everyone's opinion:
"Unsubscribe from unwanted emails & combine the rest into a single daily digest with @Unrollme. unroll.me/?ghp5EhcA"
At first thought this concerned me because people would be mass unsubscribing and then I thought of the open rates - if they view a daily digest what makes them want to read more? Will open rates fall?
What are your thoughts?