Mobile vs desktop engagement: what to make of Litmus analytics?
The Litmus engagement report on my most recent newsletter send is really interesting--have massively more engagement on mobile than on desktop. I'm so curious why, my only guess is:
- A newsletter is much longer on mobile and takes longer to scroll through. With engagement based on seconds spent, it could just be skewing up for the extra time it takes
- Something about these analytics or their limitations I don't know
And if its actually just more engaging to use on mobile than desktop, what adjustments do you guys think could be in order?
Here's a side-by-side of mobile and desktop views https://infinit.io/_/3htp3FG