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iPhone 6s Peek and Pop
Has anyone heard more information on the iPhone 6s "Peek" and "Pop" features? There's speculation that it will effect open rates. But I haven't heard any definitive news.
FUFUHas anyone heard more information on the iPhone 6s "Peek" and "Pop" features? There's speculation that it will effect open rates. But I haven't heard any definitive news.
Yo, yeah. It will still count as an open.. but it does kinda change the way you can engage with emails, so it could affect read rates. http://blog.listrak.com/2015/10/what-email-marketers-and-designers-need.html
THANKS for sharing this article.
There were some helpful design tips, too. Since we incorporate banner ads into our email newsletter design-- and the objective is to keep those impressions as high as possible for our advertisers -- we'll need to consider moving at least one banner ad "within the preview" to guarantee the image is downloaded in Peek mode.