We loved this contest so much, we're revisiting it in our latest Community Contest. Head over to the Discussion to tell us about your biggest email mistake and how you're sending #NoFailMail today!

We’ve all made mistakes—in life, in love, and in email marketing.

The nature of email marketing makes it easy to make those mistakes. With frantic schedules, limited resources, and the finality of pressing ‘send,’ some blunders are bound to slip through. The good news is that we can always send another email making things up and subscribers are quick to forget those little screw-ups.

We’re trying to move beyond The Fear in email marketing, and the first step is to acknowledge some of those mistakes while recognizing those lessons learned. Over on the Litmus blog, Chad White just posted about one of our own mistakes, and the 5 lessons that can be learned from it. And our own Community members have started similar discussions around the theme.

Now, we’re asking you to share your own stories in the latest Community Contest. Have you ever messed up a send? Sent out an email that looked awful? Targeted the wrong list? Include nothing but a cute little cat?

Comment below with your biggest, weirdest, funniest email marketing snafu and tell us what you learned in the process. At the end of the month, we’ll pick our favorite and give them a few goodies to help ease the pain of the memory.


  • 2 free months of Litmus Plus
  • A Litmus care package (t-shirts, stickers, etc.)
  • A print copy of Modern HTML Email (by me!)

Just post a comment on this thread to be entered. All entries must be submitted by Friday, October 30th.

The contest has ended but please feel free to share your story!