Desktop vs Mobile Newsletter Opt-Ins?
Greetings Litmus Community!
We have a client who is reaching out to us about whether potential subscribers are more likely to sign up on desktop vs mobile. We know what percentage of subscribers open their email on mobile thanks to the Email Client Market Share guide, but I haven't found any solid studies on whether or not being on a mobile device hinders initial newsletter signups. Have any of you seen good data on this?
Senior Devvie @ eROI