JR5
If you could change one thing about your ESP, what would it be?
Random weekend poll time: If you could change one thing about your email service provider, what would it be?
For me, and for pretty much any ESP I've ever used, it would be navigating around files and campaigns within the ESP. Very few have the user interface to a point where it's actually enjoyable to use. I'd love to see some more headway there.
How about you?
Navigating around the campaigns is a good one. With my current ESP it seems they want to make improvements in every area BUT the most basic necessity of navigation around the product.
I'd also like a much easier and robust method of segmentation in the data. It turns into a bit of a beast at the moment. And reporting. Being able to pull out any sort of report based on dates, users actions on any sort of email campaign. Whether it's triggered, transactional, standard, I want to be able to pull the same kind of report.
I'd agree with @Jaina on reporting. I'm continually surprised at how slow ESPs have been to up their game in the reporting zone. At this point, marketers are starving for as much data as they can possibly get about their users' preferences and behaviors. Any ESP that can step in and really dominate that game could really stand to gain significant market share, I think.
Definitely reporting. I would like them to offer as much detail as possible. While ideally it would be great if they included this in the base cost, a nominal fee would be ok if we could get all of the info.
Completely customisable monthly reports
File organization in the UI is one that seems to be commonly overlooked. At my previous job, we used an ESP that actually did this very well...and I miss it every day. :)
As for my current ESP, I wish they had a simple way to handle conditional content in a template. Right now, we have to code our own JS to do anything conditional (if attribute is this value, then show this content/image/link, etc).