Making a Case for Having Email Specialists
I'm having to put a case together as to why we have to have specialists in email design and build and not just have a graphic designer/web designer/intern design and build our emails. sigh Sad, sad day.
So, I've put together a list of the usual things like understanding of quirks with outlook/gmail/etc, ability to hand code, understanding and hands on experience with responsive emails. But can anyone think of anything that I can add on to the list?
Trying to fight a battle here, and I need all the ammo I can get!