So I'm curious as to what are the best tools to create animated GIFs. My company is wanting to start using gifs for some of our emails and I'm fully on board but some of the things they are asking for I'm not sure how to create. Some are simply various screens but others are animations (rotatting arrows, flickering candles, etc.). Does anyone know what the best way to create gifs is? Or are there multiples ways (I'm sure there are) but some better than others for specific types of animations?

Let me know.