Hey Community,

We recently ran a test of sending at a set time (8am) vs. a feature of our ESP called "Optimize Time of Day" which sends to the contact when s/he is most likely to open. The time optimized email landed in both my spam folder and that of my VP (of all people!) This might just be a fluke but I was wanting to know if anyone had done/read any research about optimized sending and its effect on deliverability?

thanks,