Our 'Weather App'
I wanted to share a little project I've been working on to see if it can be a source of inspiration for others, and open it up to suggestions/comments/ideas.
I work for Auto Trader UK, the main Automotive classifieds site here in the UK managing all of our email comms. Recently I've been thinking alot about how we could use real time geo-targeting tech to provide something special to our subscribers. What I came up with was to geo-locate where the subscriber opens the email, look at the weather in that region, and then serve relevant driving tips to that weather condition. It's now a staple in our monthly newsletter.
You can read a bit more here... http://blog.movableink.com/clients-corner-auto-trader-uk/
I'll try and answer any questions :)