The holidays are upon us - just curious to see if anyone has any favorite holiday email strategies they would like to share.

Does your sending frequency increase around the holidays? How do your layouts change? What kinds of promotions tend to work out well for you?

I definitely noticed an almost annoying uptick in sending frequency around Black Friday/Cyber Monday - to the tune of about 6 or so emails from some retailers in a 24-hour period. What is everyone else's feeling about tactics like that?