There's a good discussion about testing on Twitter right now via the ExactTarget ET Cafe. Testing email can be a fascinating topic, and I'd love to hear other Community members thoughts on testing strategies.

  • Do you test your campaigns? If so, how often?
  • How does your team decide what to test?
  • What are your favorite things to test? Copy? Design? Cadence?
  • What insights have you gained through testing?

Let us know and maybe we can all learn a few new things about testing our campaigns!