Hey Litmus Community,
We've coded a mobile responsive email (HTML + CSS Media Queries) which utilizes HTML bulletproof buttons. The mobile-specific button only appears when a mobile device is detected (based on screen width) – it includes a ‘phone number’ link that triggers CLICK TO CALL functionality. This button allows the end user to initiate a phone call from their mobile device.
Our ESP is Salesforce Marketing Cloud (previously ExactTarget). Because the mobile click to call link to does not direct to a website URL - we find an issue where this button’s click tracking is not being captured via the ESP’s standard tracking pixel.
Can this mobile ‘click to call’ function be tracked? Is there a work around?