<strong> VS <b>
I would recommend using the <strong> tag for the majority of the time as this is semantically correct.
Ultimately they can be similar in styling but different in value.
Difference between <b> and <strong>
Thank you! I'm hearing browser talk like semantics which I'm not sure apply to email. This came up because I listened to a recent talk from a Litmus representative who mentions not using <strong>... I'm having trouble finding the why. That and the (M)argin hack... but that I'll let slide.
Semantics should come into play when building emails as we are using HTML and CSS. Using the <strong> tag will aid in accessibility (e.g. screen readers)
The basic rule of thumb is if you want to stress the importance of the text, use <strong>. If you want to style text to be bold, use the <b> tag.
Both tags should be supported across the board as these are basic markup tags. Sorry if I cannot help you even more.
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