Adaptive OR Responsive
Hello to the community.
I have a very specific question regarding "Responsive" design, "Liquid" design and "Adaptive" design.
We are currently using Adaptive design and Liquid design in our email campaigns at MyMovingReviews.com and for some of them we have about 25% click rate. We went with the adaptive design because we figured out that adaptive is much better supported by most email providers/apps.
My first question is do you have any data on which email clients, providers and apps have support for adaptive design.
Do you have any data on which email clients, providers and apps have support for liquid design.
Is there a database with strictly adaptive email templates and liquid email templates (built for maximum compatibillity) that can be used to further play with.
I see that everybody is talking about responsive design and I think that at this point of support, we should really be talking about adaptive and liquid designs more.