Calendar of Campaigns
Hi email geeks -
This is my first post in the community. I'm so excited a place like this exists! :)
I was wondering what sort of tool or system you guys use to keep track of campaigns. I'm thinking a calendar type of set up where one could see a high-level overview of how all of the email tactics are working together. And also a place to double-check for overlap or areas which are lacking. Does anyone have a system like this in place? Do you use something custom in gdocs or the calendar view in Basecamp? What works best for you/your company? I'd love to learn.
PS: I tried to search and didn't come across any previous conversations about this sort of thing. However I may have just missed it. If so, could someone point me to another thread? I'd appreciate it.