Hello Everyone!

I am doing some research on how to run a re-engagement campaign and found this link from HubSpot. There are step-by-step instructions, but it is from 2012 so I was not sure if it was outdated?

Do you have any suggestions on how to run a re-engagement campaign?

Also I was not sure the best way to set up the email and recipient status as I have heard that (1) it is best to unsubscribe everyone and have them re-subscribe or is it better to (2) have the recipient unsubscribe via the re-engagement email? Number one seemed scary for some people as it would unsubscribe, probably, a lot of people. And on the other hand, number two does not seem like it would clean like it should. What do you do?

I really appreciate the assistance!