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Open Rate - Click Rate Standards
Super Smart Litmus Group - What is industry standard for Open Rate and Click Rate on Non-Promo Emails?
I have the feeling that ours are well below.
Thanks for your help!
Megan
MCMCSuper Smart Litmus Group - What is industry standard for Open Rate and Click Rate on Non-Promo Emails?
I have the feeling that ours are well below.
Thanks for your help!
Megan
Hi Megan,
For a nice overview of by industry take a look at MailChimps excellent list of compiled stats.
http://mailchimp.com/resources/research/email-marketing-benchmarks/
Keep in mind this is just a sampling of data from Mailchimp customers. Every single list is different so your results may very. The best benchmark, is your own.
Thanks, Clinton. Will get to readin'.