Geolocation: many Outlook 2000-2003 openers registered in... Japan?!
In the geolocation report from an e-mail we sent out the 12th of January we surprisingly found that we had 647 opens from Japan (out of a total of around 24,000 opens), which is a bit strange as all our e-mails are in Danish and we are only doing business in Denmark.
I therefore exported the data to a csv-file and found that all the so-called "Japenese openers" all had very Danish e-mail-adresses. The thing they all had in common though, was that they all used Outlook 2000-2003. We had a total of 1,884 opens in Outlook 2000-2003 and out of these 647 should apparently be from Japan.
There must be some kind of bug/error happening here. Does anyone have any idea what could have happened? I'm 99,9999(etc) % sure that we don't have 647 Japanese subscribers with Danish e-mails adresses, so something must be wrong.
Best regards,
Johannes Ørskov, Lomax.dk
Hey Johannes,
If you're using Litmus Email Analytics for your geolocation reporting, you should email our support team at hello@litmus.com and we can look into it on our end. That being said, maybe this is a weird Outlook-specific issue that someone else has run into. Hopefully another Community member has some insight!