How To Get Your Emails Opened & Clicked + Mobile Optimization Strategies [Webinar Recap]0
Last month, Justine and KISSmetrics teamed up for two great webinars: “How to Create Great Emails that Get Opened and Clicked” and “3 Strategies for Awesome Mobile-Optimized Emails.” If you weren’t able to tune in, don’t worry—the slides and recordings are now available!
HOW TO CREATE GREAT EMAILS THAT GET OPENED AND CLICKED
While email sometimes gets a bad rap, it’s one of the most popular online activities and has higher click-through rates and ROI than other channels. As one of the highest performing digital channels, it deserves dedicated marketing and design attention.
In this webinar, Justine offers best practices for creating emails that get users to take action, as well as simple strategies and A/B tests to maximize conversions. Check out the slides and recording!
3 STRATEGIES FOR AWESOME MOBILE-OPTIMIZED EMAILS
With mobile now accounting for 49% of total opens, it’s important to have a mobile strategy in place. And since 80% of subscribers report deleting an email if it doesn’t look good on their smartphone, so it’s essential to account for small screens when designing your emails.
In this webinar, Justine covers how to find out who is opening your emails on mobile, as well as the implications of various screen sizes and operating systems. She also addresses common pitfalls, easy wins, and the secret to getting responsive email working in tricky clients (we’re looking at you, Outlook). Check out the slides and recording!
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