Webinar Recap: The 8 Second Challenge; Get Your Subscribers’ Attention + Encourage Engagement

[ 0 By

By 2015, the average number of emails people receive will be up to 84 per day. It’s expected that the majority of those emails (about 87%) are what subscribers would consider opt-in—legitimate email rather than spam. With that information in hand, paired with the fact that the human attention span is down to just eight seconds, email marketers are tasked with making an impression very quickly. Not only are their subscribers’ inboxes crowded, but they are going to be filled with emails that their subscribers want to see.

emma-slide

How do you grab your subscribers’ attention and get them to engage with your email? In our largest webinar to date, we paired up with Chris Lester and Jamie Bradley from Emma to answer this very question. They covered everything from preview pane optimization to using enticing imagery to how subscribers scan your emails. With ample examples, inspiration, and plenty of meaningful statistics, it was a webinar not to be missed.

DIDN’T HAVE A CHANCE TO ATTEND?

Don’t worry—we recorded the entire thing. You can check out the slides and recording, as well as a list of valuable resources.

Get the slides and recording →

TWITTER TAKEAWAYS

The #8SecondChallenge hashtag was very busy throughout the webinar! Here are some of our favorite takeaways from the Twitterverse:

COMING SOON: Q&A WITH EMMA

With such a massive turnout there were questions galore! We managed to answer several in the webinar—you can check them out in the recording—but there were many that we didn’t have a chance to answer. Chris and Jamie are responding to those questions and we’ll post them as soon as they are ready!

SEE WHERE YOU STAND IN THE 8 SECOND CHALLENGE

Are your emails successfully grabbing your subscribers’ attention? Have you managed to beat the 8 second challenge? With Litmus’ Email Analytics you can see how long your subscribers spent reading your email—did the majority actually read it, or simply glance and delete it? Use our free trial on an upcoming campaign to see where you stand in the 8 second challenge.