Webinar: Mobile Email (Why, What, and How)
Thanks to everyone that joined my webinar on Tuesday! With 43% of emails now being opened on a mobile device, it’s important to understand the options available for making emails that render well and perform better.
I covered a lot of ground in an hour:
- Various mobile email design approaches: responsive, fluid, scalable and aware
- Implications of various screen sizes and operating systems
- How to find out who is opening your emails on mobile (hint: Litmus’ Email Analytics!)
- Foundations for mobile-friendly emails
- Support for media queries
- Lots of examples, and much more!
Keep reading for links to our favorite mobile email resources, including all the example emails used in the presentation.
RECORDED WEBINAR
Missed the webinar? Want to watch it again? Be our guest:
PRESENTATION SLIDES
You can view all the slides, too:
EXAMPLE EMAILS
Most of the emails I used during the examples section are linked to below:
| Brand | Approach |
| Whole Foods | Aware |
| Fluid | |
| TigerDirect | Scalable |
| Indochino | Scalable w/ responsive elements |
| Gilt | Responsive/Adaptive |
| Shopbop | Responsive/Adaptive |
| Net-a-porter | Responsive/Adaptive |
| Oxford University Press | Responsive/Adaptive |
| Redbox | Responsive/Adaptive |
| Groupon | Aware |
We used Scope to capture these emails from our own inboxes: it’s perfect for sharing emails and inspecting their HTML.
MOBILE EMAIL RESOURCES
Here’s a comprehensive list of all the 3rd party stats and resources I mention in the webinar:
- Email Analytics: to find out who is opening emails on mobile devices
- MarketingSherpa’s mobile email open rate survey
- Mobile phone sales stats from Gartner and ComScore
- Email client market share stats
- The Android developer dashboard
- BlueHornet’s Consumer Views of Email Marketing
- Research on how users hold their devices
- Comprehensive guide to media query support
- Device targeting examples
- Android preview pane and design tips
- iOS user experience guidelines
- Responsive email design guide and tutorial on building responsive emails
- Responsive email templates from Antwort and Zurb
Responsive email success stories & stats
- DEG’s Crocs case study
- Rewards Network (available to those with an ExactTarget 3sixty login)
- Anna Yeaman’s SavvyMom redesign
- Deckers’ 10% increase in click rates
HAVE ADDITIONAL QUESTIONS?
Do you have any additional questions that weren’t answered during the webinar? Feel free to leave your questions in the comments section and we’ll get back to you!
