Webinar: Creative Typography in Email0
With mobile opens continuing to rise (they now account for 48% of total opens!), and many email clients installed on smartphones and tablets displaying images by default, emails today have become heavily reliant on images. However, while iOS devices display images by default, many others, such as Android and BlackBerry, do not.
In addition, many webmail and desktop clients block images by default. For example, the last three versions of Microsoft Outlook, the email client sitting on many people’s PCs, neglects to display images by default and, even when images are activated, Outlook 2007+ does not display background images or play animated GIFs. While satisfying the quirks of Outlook (and we all know there are A LOT of quirks) is not reason enough to start employing the use of HTML text, providing your recipient with a great experience is.
WEBINAR: CREATIVE TYPOGRAPHY IN EMAIL
Over the course of 45 minutes, Paul Airy, Email Designer and Developer at Beyond the Envelope, will discuss how to get the best out of type and how to go about creating a “naked,” purely typographic, recipient-centered email. He’ll look at the role of typography in email design and development and, in particular, the creative use of HTML text, so that you can make your emails look great without compromising on user experience.
The webinar will last about 45 minutes with plenty of time at the end for questions!
Thursday, November 14, 2013
11:00am – 12:00pm EST