Tweets, Takeaways, and Tips from Litmus Live 2014

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Looking for this year’s Litmus Live?

Litmus Live (formerly known as The Email Design Conference or TEDC) brings the email community together to celebrate their craft and give email professionals a platform to learn, share, and grow. With sessions covering everything from marketing strategy to innovative email development techniques and production processes, you’ll take away actionable advice that will have immediate impact.

Get all the details on Litmus Live →

Last year we set out to create the first email conference of its kind—an event focused on creating amazing experiences in email. We traveled from San Francisco to London to Boston, hosting Litmus Live in each city. With all of the email love and geekery that surrounded each event, we knew, without question, that we wanted to host another one this year.

With all of the invaluable feedback from last year’s events in hand, we set out to make this year’s conference even bigger and better. After adding workshops, breakout sessions, roundtable discussions, 1:1 sessions, and the #TEDCNTACC (we’ll get to this later), we’re calling Litmus Live 2014 a major success.


Re-live the moments from Litmus Live 2014 in our video recap (above) to get a glimpse of the event. We’ll have more videos (as well as recordings of all of the sessions) available soon, so stay tuned!


It was truly inspiring to be surrounded by so many passionate email lovers in one space—all eager to share their knowledge and soak in all of the information possible. Not only was conversation abundant between (and sometimes during!) sessions, the Twittersphere was incredibly active throughout the conference. While the Twitter takeaway list could go on forever, we’ve highlighted a few of our favorites below.

Check out these four great roundups of Tweets, too:

Some attendees even wrote blog posts about their experience at Litmus Live 2014. Check ‘em out:

And many, many more! It makes our day every time we see a recap blog get posted.


As Justine reflected last year, the post-conference changes that we see is what makes all of the hard work putting together Litmus Live worth it. Last year, we saw Twitter accounts spring up, new blogs being created, companies making hires, fresh faces on webinars, and awesome new designs in our inboxes. We’re excited for the same to happen this year!

In fact, some of them already have. Litmus Live 2014 speaker Vicky Ge created a Twitter account. There’s a new, active thread on Litmus Community about what changes attendees have implemented since the conference. One attendee has already redesigned one of his transactional emails. Another has improved her CTAs. And, another has added UTMs to his links. Inspired by Brian Graves, Fabio Carneiro, and Kevin Mandeville sharing their email design process, Lee Munroe put together his “Email Design Workflow.”

We can’t see what else is to come.


During his keynote presentation, Matt Byrd introduced the TEDCNTACC, which was short for “The Email Design Conference Nine Take Away Chart Cloud.” Although he created a crazy acronym as a light-hearted joke about our acronym-driven industry, the purpose behind the TEDCNTACC was serious. He had all of the attendees draw a grid of 9 blocks in their notebooks, in which they had to fill out 3 people they met, 3 quick wins, and 3 new ideas they gained from the conference.

Not only was it a great networking tactic, he also turned it into a contest: complete your TEDCNTACC and then take a picture with Matt. The goal was to reach 100 pictures by the end of the conference. While he didn’t quite hit 100 selfies, he came pretty close (and his face hurt from all the smiling!).


The #TEDC14 hashtag was full of conference love. The outpouring of support and kind words was extremely humbling! Check out a few of the gushing tweets:


Between collaborating on 99 reasons why email rocks (and surpassing that number!), the seemingly endless swag, pillow toss, after party, TEDCNTACC, and more—we had a ton of fun at #TEDC14, too.



Stay tuned for all the news on #LitmusLive

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