Tweets, Takeaways, and Tips from Litmus Live 20140
Looking for this year’s Litmus Live?
Litmus Live (formerly known as The Email Design Conference or TEDC) brings the email community together to celebrate their craft and give email professionals a platform to learn, share, and grow. With sessions covering everything from marketing strategy to innovative email development techniques and production processes, you’ll take away actionable advice that will have immediate impact.
Last year we set out to create the first email conference of its kind—an event focused on creating amazing experiences in email. We traveled from San Francisco to London to Boston, hosting Litmus Live in each city. With all of the email love and geekery that surrounded each event, we knew, without question, that we wanted to host another one this year.
With all of the invaluable feedback from last year’s events in hand, we set out to make this year’s conference even bigger and better. After adding workshops, breakout sessions, roundtable discussions, 1:1 sessions, and the #TEDCNTACC (we’ll get to this later), we’re calling Litmus Live 2014 a major success.
RECAP OF LITMUS LIVE 2014
Re-live the moments from Litmus Live 2014 in our video recap (above) to get a glimpse of the event. We’ll have more videos (as well as recordings of all of the sessions) available soon, so stay tuned!
LITMUS LIVE 2014 TAKEAWAYS
It was truly inspiring to be surrounded by so many passionate email lovers in one space—all eager to share their knowledge and soak in all of the information possible. Not only was conversation abundant between (and sometimes during!) sessions, the Twittersphere was incredibly active throughout the conference. While the Twitter takeaway list could go on forever, we’ve highlighted a few of our favorites below.
One of my top ten things I have heard today "Stop treating email like it’s 1999. Or even 2012. ‘Cuz it’s not.” #TEDC14
— Shani Nestingen (@shanij) August 18, 2014
— Litmus (@litmusapp) August 19, 2014
— Justine Jordan (@meladorri) August 18, 2014
Best thing I've heard all day: "Use data to inform, not dictate. It's OK to say no to data if it harms in the long-term" – Vicky Ge #TEDC14
— Starr Pagharion (@starrrwars) August 20, 2014
Test different "voices" in your subject lines. Think of informative, question, action based and teaser messaging. #TEDC14
— Meg Tiffany (@megtiffany) August 20, 2014
43% of users view emails with images off. Alt text matters. #TEDC14
— Anna K. Amendolare (@aka_des1gn) August 20, 2014
— Lauren Smith (@ImLaurenSmith) August 20, 2014
— Brian Graves (@briangraves) August 22, 2014
I was asked what I learned at #TEDC14, that's like asking someone what they learned from reading an encyclopedia.
— Dan Caro (@dcaro12) August 22, 2014
— Chelsea Cook (@chelseajcook) August 21, 2014
Check out these four great roundups of Tweets, too:
- “39 Tweetable Email Tips from #TEDC14”—Action Rocket.
- Eventifier recaps all of the photos, tweets, videos, and blog shared using the #TEDC14 hashtag.
- While he wasn’t able to attend the conference, René Kulka followed closely on Twitter and put together a list of his favorite tweets and resources.
- A Storify board of Litmus Live 2014 from Grégory Rota that includes funny tweets, stats, and key takeaways.
Some attendees even wrote blog posts about their experience at Litmus Live 2014. Check ‘em out:
- Justin Herren from Jacobs & Clevenger recaps all his favorite takeaways from the Advanced Workshop in this awesome recap post, “Nerding Out With Litmus Live 2014 Day 1.”
- Overheard at Litmus Live 2014: Laura Sullivan from BrightWave Marketing lists out all of her favorite tidbits of email knowledge that she learned at the conference. In a follow up post, she also discusses five surprise lessons she learned at Litmus Live 2014, including that it’s time to blow up the typical CTA.
- Winner of the MailChimp ticket giveaway, Ted Goas, shares his take on everything from the venue, to the workshops and sessions, to the people, and even the “conference outsides the conference.”
- Mike Ragan from Action Rocket highlights all of his major takeaways from the conference in his post, “Things We Learnt at Litmus Live 2014.”
- Leonie Jonker, winner of the Selligent Community Contest, shares her experience at the conference.
And many, many more! It makes our day every time we see a recap blog get posted.
- “Litmus Live by Litmus: Extreme Email” — Veronica Williams, Simpleview.
- “Top 5 Takeaways from Litmus Live 2014: Part 1” — Chelsea Rio, MailerMailer.
- “TEDC14: Time to Dissect” — Danielle Henry, Marcus Technologies.
- “2014 Litmus Email Design Conference Recap” — Andrea Arnold, Zion & Zion.
- “Litmus Live: A Lil’ Recap” — Courtney Fantinato, Creative B’stro.
- “3 Key Takeaways from the Litmus Email Design Conference” — Benjamin McCabe, Intouch Solutions.
- “A Look Back at Litmus Live 2014” — Alex Ilhan, Display Block.
- “Email Rocks: Stop Whining and Embrace Responsive Email Design” — Guillaume Lafond, Powerspace.
- “Takeaways from the Litmus Email Design Conference” — Natalie Buonincontri, StoneShot.
LITMUS LIVE 2014 TAKEAWAYS IN ACTION
As Justine reflected last year, the post-conference changes that we see is what makes all of the hard work putting together Litmus Live worth it. Last year, we saw Twitter accounts spring up, new blogs being created, companies making hires, fresh faces on webinars, and awesome new designs in our inboxes. We’re excited for the same to happen this year!
In fact, some of them already have. Litmus Live 2014 speaker Vicky Ge created a Twitter account. There’s a new, active thread on Litmus Community about what changes attendees have implemented since the conference. One attendee has already redesigned one of his transactional emails. Another has improved her CTAs. And, another has added UTMs to his links. Inspired by Brian Graves, Fabio Carneiro, and Kevin Mandeville sharing their email design process, Lee Munroe put together his “Email Design Workflow.”
We can’t see what else is to come.
During his keynote presentation, Matt Byrd introduced the TEDCNTACC, which was short for “The Email Design Conference Nine Take Away Chart Cloud.” Although he created a crazy acronym as a light-hearted joke about our acronym-driven industry, the purpose behind the TEDCNTACC was serious. He had all of the attendees draw a grid of 9 blocks in their notebooks, in which they had to fill out 3 people they met, 3 quick wins, and 3 new ideas they gained from the conference.
Not only was it a great networking tactic, he also turned it into a contest: complete your TEDCNTACC and then take a picture with Matt. The goal was to reach 100 pictures by the end of the conference. While he didn’t quite hit 100 selfies, he came pretty close (and his face hurt from all the smiling!).
— Matt Byrd (@mparkerbyrd) August 21, 2014
LOTS OF LOVE ON TWITTER
The #TEDC14 hashtag was full of conference love. The outpouring of support and kind words was extremely humbling! Check out a few of the gushing tweets:
— display block (@displayblock) August 27, 2014
— Maia Briggs (@MaiaPapaya83) August 22, 2014
— Justin Herren (@justin_herren) August 21, 2014
— Peter Eko-Acquah (@EkoDesignPhotog) August 21, 2014
— James – ShopTalk (@designedbyjaw) August 21, 2014
— Andrea Arnold (@jesuisandrea) August 21, 2014
— Sam Foreman (@forepac) August 21, 2014
— Courtney Fantinato (@CourtFantinato) August 21, 2014
Thanks Litmus for a very informative conference where you making geeking out over email, so much fun. #TEDC14
— Damien A. Garcia (@garciaadamien) August 21, 2014
— danielle bushrow (@daniellebushrow) August 20, 2014
— Chris Olson (@cholson) August 20, 2014
— Travis Buck (@rivalstudent) August 20, 2014
— Guillaume Lafond (@guilafond) August 20, 2014
— Anna K. Amendolare (@aka_des1gn) August 20, 2014
— Richard Barringer (@siriusjkat) August 20, 2014
— Andrea ¯_(ツ)_/¯ (@KittensEmail2) August 20, 2014
— jt (@jbeataetn) August 21, 2014
— Penny Tselikis (@ptselikis) August 20, 2014
AND…WE HAD A LOT OF FUN, TOO!
— Myran Mahroo (@t3chbuff) August 20, 2014
— shauna (@sra5446) August 19, 2014
— Jeff Tibbetts (@linguartisan) August 20, 2014
Stay tuned for all the news on #LitmusLive
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