This Month in Community: Emoji + Email to Fall in Love With

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The Litmus Community is the place for email designers and marketers to discuss their craft, talk about industry news, and join in the (occasional) controversial rant and discussion.

In case you haven’t been keeping up, here’s what happened this month in the Community.

A New Responsive Framework

Community member Nicolas Garnier dropped a bomb when he announced a new framework for easily building responsive emails, MJML. The framework, which was built in-house at Mailjet, abstracts away a lot of the complexity of building responsive emails and provides prebuilt components for quickly developing campaigns. It’s one of a few frameworks trying to modernize how we develop email campaigns and is a breath of fresh air for many a frustrated designer. Check it out and give Nicolas feedback in the Community.

Emoji in Email

Melissa McCollum posed a few questions about the use of emoji in email. After noticing that different platforms display different emoji, she was curious about how others handled the situation. How do you keep emoji consistent across platforms? And where is the best place to use emoji? Let her know your thoughts.

Email in 2020

Inspired by our recent Email Marketing in 2020 report, I put the question to the Community:

What will email marketing look like in 2020?

So far, the consensus seems to be that context and delivering the right content at the right time will be a key to email success in the coming years. We’d love to hear what you think. Will our tools change dramatically? How will content differ in four years? Will automation rule our industry? Weigh in on the Community discussion.

Emails to Fall in Love With

In our latest Community Contest, we challenged people to push the envelope of Valentine’s Day designs. As with most of our contests, we were blown away. While there were only a few entries, they did a great job of breaking free from Cupid’s typically cute chains.

Community members Paul Airy and Sophia George both delivered beautifully designed Valentine’s Day emails. We especially loved Paul’s patented “Love ‘O’ Meter”. In the end, we had to crown the tag team of Miah Roberts and Camille Palu the winners with their “Love U” email.

Miah and Cam’s email takes pixel art animation to a whole new level. Meticulously coded tables provide the foundation for some nice CSS animations to deliver a stark and entertaining Valentine’s Day email unlike any we’ve seen before.

Check out all of the entries and check back for a new Community Contest soon.

Join the Community Today

There is a ton more happening in the Community than what’s described here. Keep up with the latest news, techniques, and tools by joining the Litmus Community today. It’s free to join and filled with the best minds in email marketing.

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