Litmus Live 2014: Call for Speakers0
Litmus Live (formerly known as The Email Design Conference) brings the email community together to celebrate their craft and give email professionals a platform to learn, share, and grow. With sessions covering everything from marketing strategy to innovative email development techniques and production processes, you’ll take away actionable advice that will have immediate impact.
Last fall, we hosted the world’s first conferences dedicated solely to email design—with two full days of sessions, attendees walked away inspired and equipped with tons of information to make their emails awesome. We’re looking forward to making this year’s Litmus Live bigger and better! While we’re still finalizing the logistics, we do know it’s going to be held later this summer in Boston.
Our goal for Litmus Live is to bring together the largest group of email fanatics and build a stronger email design community. Email marketers and designers alike will find opportunities to spark creativity, learn new techniques, and connect with like-minded practitioners. Everyone is welcome to attend and present—you don’t have to be a Litmus customer!
CALL FOR SPEAKERS
Even though we have a few speakers and topics in mind, we’re eager to hear your ideas. If you’re particularly passionate about an email-related topic, have hands-on experience, or can present a unique perspective or experience, we invite you to submit a proposal for a 45-60 minute presentation individually, with a partner, or as a panel. Case study submissions are definitely encouraged—we’d love to hear about the results you, or your client, have seen from going responsive, using A/B testing, and more.
There’s no limit to how many proposals you can submit, but please—NO sales pitches! We’re looking to teach—not to sell.
We’re all ears, but here are a few suggestions to get your ideas rolling:
What’s possible in email? Are webfonts okay? Does a one-column design work better than a two-column? How should marketing and creative work together?
- Colors, imagery, layout
Should you go mobile-first, mobile friendly, or is responsive the wave of the future? Should email designers use semantic markup at all costs, or play to the lowest common denominator?
- Mobile techniques: responsive, fluid, scalable
- SVG, CSS3 and other fancy things
- Frameworks, workflow and process
How do you incorporate performance metrics into your design process? What’s the best way to structure A/B or multivariate tests? Should designers live and die by the data?
- A/B or multivariate testing
- Balancing metrics and creativity
- Email performance
What comes first—content or design? How long is too long? Is it appropriate to hide content for mobile users?
- Content strategy
- Content creation and copywriting
- Personalization and dynamic content
Call for speakers for 2014 is now closed.
GET INSPIRED BY LAST’S YEARS EVENTS
Need some more presentation inspiration? Check out the agendas and recap videos from last year’s events.
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