The Email Design Conference 2014: Call for Speakers

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Last fall, we hosted the world’s first conferences dedicated solely to email design—with two full days of sessions, attendees walked away inspired and equipped with tons of information to make their emails awesome. We’re looking forward to making this year’s Email Design Conference bigger and better! While we’re still finalizing the logistics, we do know it’s going to be held later this summer in Boston.

Our goal for The Email Design Conference is to bring together the largest group of email fanatics and build a stronger email design community. Email marketers and designers alike will find opportunities to spark creativity, learn new techniques, and connect with like-minded practitioners. Everyone is welcome to attend and present—you don’t have to be a Litmus customer!

CALL FOR SPEAKERS

Even though we have a few speakers and topics in mind, we’re eager to hear your ideas. If you’re particularly passionate about an email-related topic, have hands-on experience, or can present a unique perspective or experience, we invite you to submit a proposal for a 45-60 minute presentation individually, with a partner, or as a panel. Case study submissions are definitely encouraged—we’d love to hear about the results you, or your client, have seen from going responsive, using A/B testing, and more.

There’s no limit to how many proposals you can submit, but please—NO sales pitches! We’re looking to teach—not to sell.

We’re all ears, but here are a few suggestions to get your ideas rolling:

General Design

What’s possible in email? Are webfonts okay? Does a one-column design work better than a two-column? How should marketing and creative work together?

  • Typography
  • Colors, imagery, layout
  • Templates
  • Mobile

Development

Should you go mobile-first, mobile friendly, or is responsive the wave of the future? Should email designers use semantic markup at all costs, or play to the lowest common denominator?

  • HTML/CSS
  • Mobile techniques: responsive, fluid, scalable
  • SVG, CSS3 and other fancy things
  • Frameworks, workflow and process

Analytics

How do you incorporate performance metrics into your design process? What’s the best way to structure A/B or multivariate tests? Should designers live and die by the data?

  • A/B or multivariate testing
  • Balancing metrics and creativity
  • Email performance

Content

What comes first—content or design? How long is too long? Is it appropriate to hide content for mobile users?

  • Content strategy
  • Content creation and copywriting
  • Personalization and dynamic content

Call for speakers closes on Friday, February 21st.

Submit an idea →

GET INSPIRED BY LAST’S YEARS EVENTS

Need some more presentation inspiration? Check out the agendas and recap videos from last year’s events.

San Francisco

Check out the agenda →

London

Check out the agenda →

Boston

Check out the agenda →


  • Ben Burns

    Hi all! Is this just open for the Boston conference? If you’re planning to come to the UK this year I have a few ideas that I think would be great!

    • http://www.litmus.com Justine, Litmus

      We’re planning just one event this year in Boston, but we’d welcome speakers from around the world!