[Ebook] The Anatomy of a Broken Email: Errors That Make Marketers Shudder and How to Fix Them0
Wait… what happened to my email?!
We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder. Email mistakes happen to all of us—and they come in a lot of different shapes:
Did any of your emails ever suffer from these issues? Mistakes happen, but don’t underestimate the damage they can do to your brand in the long term. If you’re looking to position your brand as trustworthy and competent, the details matter—and mistakes like these won’t work in your favor. That’s why it’s so important to find a way to get ahead of them and fix them before they get a chance to make it to your subscribers and damage your brand.
Using Testing to Piece Your Email Back Together
We have great news: email testing can save the day. A thorough pre-send check of your campaigns allows you to catch and fix the email issues that give you nightmares. Regularly testing your emails can help get rid of those pre-send jitters.
In this ebook, we look at the most common email mistakes that can impact the success of your campaign, break down what you can do to prevent them, and help you stop send anxiety in its tracks. Learn how to avoid the biggest email fails, including:
- Inconsistent client rendering across popular email apps and devices that make your campaigns look different from one subscriber to the next
- Delivery to the spam folder, what that means, and how to make it to the inbox
- Spelling and subject line errors that are easy to miss, but can be more harmful to your brand than you realize
- … And many more, including broken links, blue links, and message clipping
Here at Litmus, when an email goes off perfectly, we call that #NoFailMail. This ebook is a love letter to achieving #NoFailMail through email testing and helping each and every one of you create perfect emails that land in your subscribers’ inboxes.