The Verizon Media brand announced that Yahoo! Mail, AOL, and Verizon now support one-click unsubscribe, also known as RFC8058. Previously only available in Yahoo! Mail, the one-click unsubscribe standard is now supported by all email clients that are part of the Verizon Media brand umbrella.
In the 97th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss upcoming changes to Gmail including a redesign and merging some Inbox by Gmail functionality, Yahoo! Mail updates, and research as to why subscribers prefer interactive emails. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Yahoo! has quietly changed the way it handles images for Yahoo! Mail users. The inbox provider now caches all images and serves them via their own proxy servers. This has a significant impact on the level of insights marketers can get from Yahoo! Mail users, and it can even impact the reliability of dynamic content.
Here’s a breakdown of everything marketers must know about image caching in Yahoo! Mail.
In the 76th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on Yahoo! Mail alignment issues, Apple Pay in email, best practices for reply to names, image compression and optimization, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
As an email designer, it’s your job to build the best subscriber experience, both in form and in function. This means optimizing for an email world that is constantly evolving. It’s crucial to stay on top of the latest updates in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Stay up to date with the 2017 State of Email Report, designed to help you build better email in 2017.
We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.
In the 38th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Yahoo! Android app no longer supporting responsive email, good email copywriting, email template resources, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
A little over a year after Verizon acquired AOL for $4.4 billion, the mobile communications giant has acquired Yahoo for $4.83 billion, driving further consolidation in the webmail space and setting themselves up to push harder into mobile email.
Much to our (and some of our customers’) dismay, back in April we announced that we were retiring spam filter testing for Postini. This decision was a result of Postini’s declining popularity and Google discontinuing its support for Postini as a standalone product. Great news—we’ve re-enabled Postini! After some discussions with Google, it appears that […]
Google’s Chrome browser has been steadily gaining market share in recent months. With more consumers choosing to use Chrome during their personal browsing time away from the office, it’s no surprise that we’ve also seen an uptick in email-related Chrome usage recently. This data, along with plenty of customer requests, was a pretty compelling reason […]