focus-testing

Where Should You Focus Your Testing Efforts?

Between buggy support for HTML and CSS, spelling errors, bad links, missing images, and other potential blunders, it’s crucial to test your email campaigns before every single send. But, where should you focus your testing efforts? With so many email apps available (not to mention the different versions of each), it’s easy to feel overwhelmed trying to test every possible combination. Looking at open data for your audience is the key to narrowing down where you should be focusing your testing efforts.

webmail-opens-hero

Have Webmail Users Gone Mobile?

In the last year, mobile opens have increased 24% (from 41% to 51% of total opens), while webmail opens have decreased 36% (from 28% to 18% of total opens). On the surface, it appears as though mobile opens continue to grow at webmail’s expense, but is that really the case?

New Stats: Gmail Opens Grow, Hotmail & Yahoo! Decline

January’s market share stats saw the top 4 spots unchanged with iOS and Outlook maintaining their leads. However, we did see Android rise another notch, landing in the #5 spot. Android’s jump was curious, given that it’s market share has held steady right around 7% for the last several months. Looking closer, the change in […]

Email Testing in Chrome Has Arrived!

Google’s Chrome browser has been steadily gaining market share in recent months. With more consumers choosing to use Chrome during their personal browsing time away from the office, it’s no surprise that we’ve also seen an uptick in email-related Chrome usage recently. This data, along with plenty of customer requests, was a pretty compelling reason […]