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Mobile Dominates March Market Share As Trends Continue

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. March market share maintained the mobile growth we saw in February, with mobile email at 55%, webmail maintaining at 26%, and desktop opens maintained at 19%. Let’s take a more in-depth look at what’s shifting and what’s not for the month of March.

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Where do GMX and WEB.DE users open email? [Infographic]

Users of free web-based email services, like GMX and WEB.DE, typically have IMAP access to their messages, making their email accessible from virtually any email client they choose. Breaking down GMX and WEB.DE opens will help you identify optimization efforts in those clients. To dive deep into GMX and WEB.DE opens, we analyzed over 1.2 million opens from webmail accounts to examine the behavior and preferences of their users.

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Where Should You Focus Your Testing Efforts?

Between buggy support for HTML and CSS, spelling errors, bad links, missing images, and other potential blunders, it’s crucial to test your email campaigns before every single send. But, where should you focus your testing efforts? With so many email apps available (not to mention the different versions of each), it’s easy to feel overwhelmed trying to test every possible combination. Looking at open data for your audience is the key to narrowing down where you should be focusing your testing efforts.

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Have Webmail Users Gone Mobile?

In the last year, mobile opens have increased 24% (from 41% to 51% of total opens), while webmail opens have decreased 36% (from 28% to 18% of total opens). On the surface, it appears as though mobile opens continue to grow at webmail’s expense, but is that really the case?

New Stats: Gmail Opens Grow, Hotmail & Yahoo! Decline

January’s market share stats saw the top 4 spots unchanged with iOS and Outlook maintaining their leads. However, we did see Android rise another notch, landing in the #5 spot. Android’s jump was curious, given that it’s market share has held steady right around 7% for the last several months. Looking closer, the change in […]