customer acquisition plan

How to Turn Prospects Into Lifelong Customers: Webinar Recording

Want to turn prospects into lifelong customers? You can with email. Through cart abandonment emails, first-time customer welcome series, win-back campaigns, and more, you can trigger marketing communications for maximum impact. We joined forces with Rejoiner’s Mike Arsenault for a guest webinar on how to optimize all of these email opportunities and build a powerful customer acquisition plan. Check out the slides and recording, as well as a Q&A with Mike.

email personalization

Email Personalization is About So Much More Than Your [First_Name]

Personalization is about so much more than a [first_name]. It’s about understanding what drives a person’s decision making process, where they are in that process, and placing all of it within the context of their specific challenges. It requires time, and in full transparency, is nothing that can be mastered in some average “Ultimate How To…” blog post. Instead, I’ve used two examples right from mine and a coworkers own inbox to provide some real world context to the conversation.

measuring email campaign effectiveness

Measuring Email Camapign Effectiveness: Webinar Recording

We joined forces with dotmailer’s Skip Fidura for a guest webinar on measuring the success of your email campaigns. While many marketers focus on metrics like open rates and click rates, those aren’t the only data points you should be looking at. He covered when it’s appropriate to focus on metrics, as well as pointed out other ways to measure the success of your campaigns. Didn’t have a chance to make it to the webinar? Don’t worry—we recorded the whole thing!

Webinar Recap: The 8 Second Challenge; Get Your Subscribers’ Attention + Encourage Engagement

How do you grab your subscribers’ attention and get them to engage with your email? In our largest webinar to date, we paired up with Chris Lester and Jamie Bradley from Emma to answer this very question. They covered everything from preview pane optimization to using enticing imagery to how subscribers scan your emails. With ample examples, inspiration, and plenty of meaningful statistics, it was a webinar not to be missed. The slides and recording are now available!

Creative Typography in Email: Q&A with Paul Airy

In November, we joined forces with Beyond the Envelope’s Paul Airy for a guest webinar on using creative typography in email. Paul took a look at the role of typography and user experience in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great—even when images are disabled. With over 1,000 registrants, it was hard for Paul to answer all of the questions people had during the Q&A portion of the webinar. Fortunately, he extended his generosity to bring the questions we missed here on the blog.

Creative Typography in Email: Webinar Recap + Slides

Beyond the Envelope’s Paul Airy joined us for a guest webinar on using creative typography in email. Paul took a look at the role of typography in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great without compromising on user experience. The webinar was really informative and full of great inspiration! Check out the recording and slides.

How to Make Your Holiday Email Campaigns a Success: Webinar Recap + Slides

While fall is the perfect time for businesses to kick their marketing into high gear, many maintain the status quo and fail to take advantage of the great opportunity to connect with their subscribers in new, unique ways during the holidays. In this webinar, AWeber’s Crystal Gouldey offered the top holiday marketing trends to try this season, examples from past successful holiday campaigns and quick ideas and tips you can apply immediately to your business. Check out the recording and slides!