Building amazing email campaigns is challenging. From design and development to testing across email clients, there’s a lot to worry about. 49% of brands spend two weeks or more producing an email campaign, with most of that time going towards the development, review, and approval process, according to our 2018 State of Email Workflows report.
That’s why we’re excited to introduce new features to Litmus Builder. Watch the webinar recording to see how Builder helps you build better emails, faster.
Create Builder projects more easily, customize Builder to your coding preferences, build emails faster, make troubleshooting easier, and seamlessly integrate Builder into your workflow with these brand new features in Litmus Builder.
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs.
In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the State of Email 2018 Report.
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.
In this webinar, we help you set the direction for your email marketing kickoff for the year with our three-point plan of (1) Assessing your email program, (2) Addressing challenges, and (3) Seizing opportunities. Litmus’ Chad White and Bettina Specht discuss each of those points in detail, backing them up with research and advice that will set your team is set up for email success in 2018.
In this webinar, we share our findings and advice from the 2017 State of Email report so you can arm yourself and your team with knowledge to navigate these changes and build email campaigns that surprise, delight, and ultimately, convert.
In-person or virtual events revolve around getting to know other people and learn from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events, send reminders, and reminisce post-event.
Creating an email plan to promote your event before, during, and after the event is an essential part of pre-planning. Here’s what you need to know to make sure your event-based email campaign works from start to finish. Learn more with this how-to guide.
“It’s ok, we have good open and click through rates.” While helpful, these two metrics rarely give a well-rounded portrait of how subscribers are interacting with their emails (and if they are actually engaged at all!). As part of Digital Agency Day, we hosted a live webinar that covered the “other metrics” that your team should be looking at to optimize emails for your clients. Didn’t have a chance to make it to the webinar? No worries! We recorded the whole thing.
You’ve spent time getting your email just right. Have you given your landing page the same attention? A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity. In our recent webinar with Unbounce, we covered the elements of a high-converting landing page. Check out the slides and recording, as well as a Q&A with Unbounce’s co-founder, Oli Gardner.
Want to turn prospects into lifelong customers? You can with email. Through cart abandonment emails, first-time customer welcome series, win-back campaigns, and more, you can trigger marketing communications for maximum impact. We joined forces with Rejoiner’s Mike Arsenault for a guest webinar on how to optimize all of these email opportunities and build a powerful customer acquisition plan. Check out the slides and recording, as well as a Q&A with Mike.