web fonts

The Ultimate Guide to Web Fonts

Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But recently, things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails.

Help! My Email Is Broken: Common Errors + Fixes

The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.

snippets

Top 5 Litmus Community Snippets of 2016

One of our favorite ways of cutting through the complexity of email design and making email coding easier is using snippets—modules of reusable code. Explore the library of snippets that email geeks have contributed to—and add them to your own snippet library or import them into Litmus Builder to help speed up your workflow.

Don’t know where to start? Here’s a roundup of our favorite snippets from the Litmus Community this year.

email development

7 Myths of Email Development

Over the years email developers created all types of “best practices” to help others get started with email coding, or to act as reminders for those in the trenches of what email developers can and can’t do. But those have changed, and keep changing. Here are seven email development myths that have been around for ages, and why it’s time to finally put them to rest.

Wait. What Just Happened to My Email? Webinar Recording

We recently hosted a webinar with Sendwithus covering some of the most common problems new email designers and marketers are likely to encounter. While we covered a lot, there were still some excellent questions from attendees. Read on to see my answers and check out some excellent resources to getting started in email.

Creative Typography in Email: Q&A with Paul Airy

In November, we joined forces with Beyond the Envelope’s Paul Airy for a guest webinar on using creative typography in email. Paul took a look at the role of typography and user experience in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great—even when images are disabled. With over 1,000 registrants, it was hard for Paul to answer all of the questions people had during the Q&A portion of the webinar. Fortunately, he extended his generosity to bring the questions we missed here on the blog.