To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.
Here are our picks for the most impactful and illuminating research stats of the year—many of which are great figures to share with your CMO as the email marketing budget for 2016 is finalized.
In my first monthly column for Marketing Land, I reveal two additional keys to increasing forwards that weren’t included in The Viral Email report.
To better understand the quiet, often invisible influence of email forwards, we used Litmus’ Email Analytics to analyze the forwards generated by more than 400,000 email sends and then examined the most viral emails to uncover the tactics and topics that spur forwards.