In the 41st episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about holiday email marketing, global email benchmarks, what makes emails viral, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is engaging your brand influencers. What is a brand influencer? An influencer is someone who shares and posts your website and social content, broadening the reach of our brand to their networks. Often, what’s overlooked is influencer strategy for your email campaigns. In this post, we cover six ways to encourage influencer behavior through email marketing.