We hosted the first Boston B2B Startup Marketing Meetup at our office in Cambridge, MA. About 20 marketers, with various degrees of experience, attended the meetup (we were expecting more but a snowstorm invaded earlier that day!). Check out our video recap!
In last month’s market share video, we predicted that mobile opens would continue to increase throughout the 2012 holiday season. That prediction proved true: we saw mobile opens increase from 41% in November to 43% in December. Overall, that’s a 138% increase in the last 18 months, and a 48% increase in 2012. Other notable […]
For the last two days I’ve been eyeballs deep in great conversations regarding the latest and greatest in email marketing tools, trends and ideas at the Email Insider Summit. This morning kicked off with a great presentation by Matt Caldwell, a true industry veteran with more than 10 years of experience designing specifically for email. […]
Earlier this week hundreds of people joined Justine Jordan and Chris Studabaker for our Email + Mobile webinar. You know you have subscribers reading your emails on their mobile devices, now here’s what to do about it. Chris and Justine go into a ton of detail on suggested design approaches for mobile email. You won’t […]