Email and video are two of the most engaging ways to interact with your audience. Put them together and that’s where the real magic happens. We joined Wistia for a webinar on the power of video and email, discussing best practices for designing great video campaigns in your email, without losing functionality. Check out the slides, recording, and a Q&A.
Implementing video in email is tricky and involves the liberal use of fallbacks. However, as much as marketers are lukewarm on the reality of embedded video in email, they really like the promise and potential of video in email. We talk with three email marketing experts about the challenges and opportunities.
We’re moving quickly toward a future where emails will be much more like sending subscribers a microsite than a static message. Here are five key areas of new email functionality to keep your eye on…
Due to the wide variety of desktop, webmail, and mobile clients—not to mention browsers, mobile apps, rendering engines, and other factors—emails don’t always appear the same in every client. So why do email clients render emails differently?
We’ve seen the same names appear again and again in our email client market share reports in the past year. May marked a pivotal turning point with a surprising upset in the top five. iPhone, Outlook, and iPad continue to top the charts—no surprises there. The big upset was courtesy of newcomer Outlook.com. We covered the […]
After wading through hours of footage, the videos from our mobile email design master class are finally ready! Here’s a summary of what you’ll find: Designing for (Almost) Every Device Ros Hodgekiss discusses what’s pushing the demand for mobile-friendly newsletters and shares her comprehensive 4-step planning process to design emails for (almost) every device. Five […]
While market share stats have mostly held steady over the past few months, there were some exciting changes in April. Not surprisingly, iPhone, Outlook, and iPad continue to top the charts; however, we’ve seen some major changes in the bottom half of the top ten: Yahoo! Mail moved from #7 to #6 Yahoo! Mail Classic […]
The explosive growth of mobile email opens is really astonishing. Updating our monthly email market share stats gives me an opportunity to look at trends and comparisons over time, and also consider what we should do in response to those figures. While mobile opens are holding steady around 43% in Q1 this year, two years […]
Last Wednesday, we hosted the first Boston B2B Startup Marketing Meeting at our office in Cambridge, MA. About 20 marketers, with various degrees of experience, attended the meetup (we were expecting more but a snowstorm invaded earlier that day!). We spent a little over two hours discussing our challenges, providing tips and identifying the goals that […]
In last month’s market share video, we predicted that mobile opens would continue to increase throughout the 2012 holiday season. That prediction proved true: we saw mobile opens increase from 41% in November to 43% in December. Overall, that’s a 138% increase in the last 18 months, and a 48% increase in 2012. Other notable […]