Faux Video: A Fallback for Video in Email

There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. It’s more emotional. It lets you communicate within seconds what would have taken paragraphs to describe in writing. So it’s no surprise that many email marketers are interested in including video in their emails—only to learn that most email clients don’t offer support for videos.  

But while real videos aren’t supported in most clients, that doesn’t mean you have to say goodbye to the idea of adding video-like interactions to your campaigns. Enter: faux video!

Email Design Podcast #83: Litmus Community Q&A Rapid Fire

In the 83rd episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on designing in the browser, media query support on Android, bulletproof buttons, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

What Email Marketers Need to Know About iOS 11 and the New iPhones

With iOS Mail accounting for about a third of all email opens, updates to the iPhone family and changes to the mobile operating system and its email client can make a big difference to the email world.

We’ve taken a close look at iOS 11 and Apple’s preview of iPhone 8, 8 Plus, and iPhone X. Here’s what email marketers, designers, and developers need to know.

Email Design Podcast #67: Implementing Transparency, Using @supports, and Embedding HTML5 Video in Email

In the 67th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on implementing transparency in email, using the @supports query, embedding HTML5 video, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

Help! My Email Is Broken: Common Errors + Fixes

The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.