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Outlook.com Increases Market Share by 20%; Soars to #4 Spot

We’ve seen the same names appear again and again in our email client market share reports in the past year. May marked a pivotal turning point with a surprising upset in the top five. iPhone, Outlook, and iPad continue to top the charts—no surprises there. The big upset was courtesy of newcomer Outlook.com. We covered the […]

Outlook.com Breaks into Email Client Top Ten at #7

While market share stats have mostly held steady over the past few months, there were some exciting changes in April. Not surprisingly, iPhone, Outlook, and iPad continue to top the charts; however, we’ve seen some major changes in the bottom half of the top ten: Yahoo! Mail moved from #7 to #6 Yahoo! Mail Classic […]

First B2B Startup Marketing Meetup Hosted at Litmus!

Last Wednesday, we hosted the first Boston B2B Startup Marketing Meeting at our office in Cambridge, MA. About 20 marketers, with various degrees of experience, attended the meetup (we were expecting more but a snowstorm invaded earlier that day!). We spent a little over two hours discussing our challenges, providing tips and identifying the goals that […]