It’s the most wonderful time of the year (for email geeks)! Retail’s favorite pseudo-holiday, Black Friday serves as the culmination of months and months of email marketing planning. See the top trends and key takeaways from one of the busiest months for email marketers.
As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. In this webinar, Research Director Chad White teams up with Fluent CMO Jordan Cohen to unpack their research on how consumers’ attitudes toward spam are changing, and what email marketers need to know.
Despite millennials having a reputation for being different from everyone else, their email behavior is very similar to that of older generations when it comes to the things that drive them to unsubscribe and report emails as spam, according to the findings of our Adapting to Consumers’ New Definition of Spam report.
Even though an unsubscribe may seem like a marketer’s worst nightmare, unsubscribes can be a good thing. The alternative, being marked as spam, is much worse. Here’s why.
Consumer attitudes toward spam continue to shift dramatically, which demands an equal shift in email marketing strategies. To understand consumers’ current definition of spam and why they end email relationships with brands, Litmus and Fluent surveyed more than 1,300 American adults. See the results and our 7-point plan for how marketers can avoid spam complaints and extend subscriber relationships.