The Dos and Don’ts of Unsubscribes

At first glance, unsubscribes seem negative. More unsubscribes means less people in your database, less people that receive your emails—and less return on investment for your email program. Right?

Wrong. Unsubscribes can actually be a good thing for your brand. If you’re looking to improve your unsubscribe process, keep these dos and don’ts in mind.

How to Make Your Unsubscribe Survey More Actionable

Using an unsubscribe survey to understand why your subscribers opt out can give you valuable insights to drive improvements in your email marketing program—but only if you ask the right questions. Based on our research into consumers’ unsubscribe reasons, here’s what you should consider including in your unsubscribe survey.