As an email marketer, seeing unsubscribes can be disheartening. But the reality is, an unsubscribe isn’t the end of the world. It can actually be a good thing for your email marketing program. The alternative—being marked as spam—is much worse because spam complaints hurt your deliverability. Unsubscribes don’t.
But how can you make the unsubscribing process a great experience for your subscribers while at the same time keeping your email marketing goals in mind? Here are 5 techniques that benefit both subscribers and marketers.
The Verizon Media brand announced that Yahoo! Mail, AOL, and Verizon now support one-click unsubscribe, also known as RFC8058. Previously only available in Yahoo! Mail, the one-click unsubscribe standard is now supported by all email clients that are part of the Verizon Media brand umbrella.
Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to set up list-unsubscribe for your campaigns.
It used to be that inbox providers would simply send and receive emails. They have since taken on a much bigger role in managing emails, from organizing and prioritizing to helping consumers declutter their inboxes.
Now, Inbox by Gmail and Yahoo! Mail are taking it a step further. Here’s everything you need to know about their recent feature addition: Unsubscribe suggestions.
In the 65th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on Windows 10 Mail auto-linking, layouts breaking in Outlook.com, ideal email layout width size, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
This July, Canada’s Anti-Spam Law (CASL) enters the final phase of its multi-year rollout. With that, we’ll not only see changes to how marketers must handle implicit consent, but also see a shift in how individual recipients can defend themselves against unsolicited email. Here’s what that means for email marketers.
Using an unsubscribe survey to understand why your subscribers opt out can give you valuable insights to drive improvements in your email marketing program—but only if you ask the right questions. Based on our research into consumers’ unsubscribe reasons, here’s what you should consider including in your unsubscribe survey.